As I drive down my street, I'm amazed at the number and variety of signs stuck in people's lawns:  Smith's Roofing, Johnson Plumbing and Heating, "Yard Sale
Today!"  My own lawn is no different, during the primary election season, I had signs proclaiming my candidates of choice. 

Imagine - "all" you need to know about a business, sale, or person, condensed to a single cardboard sheet, no larger than 2 x 3 feet (or smaller!).  A few words, phrases, and images that summarize the essence of the message.

Now, imagine that the sign was even smaller - instead of 2 x 3 feet, it's only 2 x 3 inches.  Instead of placing it in your yard, you hand it to your potential clients and contacts.  Your business card is your own personal sign. What does your sign say about you?

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In this issue:
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* Make That Change!
* Using Business Cards Effectively
* Leadership Quote of the Month
* NEW FEATURE:  Leadership Book of the Month


Make That Change!
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OUR NEW AUDIO PROGRAM IS HERE!

"Make That Change!" is an exciting audio program designed to help you jumpstart your progress toward your goal.  What goal?  Anything you want to start doing differently.  Whether you want to start a new business, lose weight, find a new job, or buy your first house, this audio course will help to start you on the path to success!

Only $12.95 on Cassette and $15.95 on Audio CD.

To order now, CLICK HERE!

Using Business Cards Effectively
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When networking, you are dealing with two sets of business cards - your own and the other person's.  Here are some hints on using both effectively:

First of all, you should HAVE a business card!  Your business card is your first and last impression.  What type of information should it convey?  Obviously, it should have your current contact information:  your name, business name, mailing address, phone number, and e-mail address.  Include your fax number and web address if appropriate.  It should be standard size, paper (not laminated), and a light color (at least on the back).  All of this increases the likelihood that the person you give it to will keep it and use it.

As you receive cards from others, immediately flip the card over and write a note to yourself.  When and where did you meet the person?  How do you plan to follow up?  (For example, did you say you would send an article?  Did she say she would call you next week?)  Don't wait to write the note. If you do, you mmight end up at the end of the night with a pocket full of cards from people who's faces you can't remember.  Which one told you to call about the job opening?

Business card management is crucial to successful networking.  Make sure you are taking advantage of this powerful tool!

Leadership Quote of the Month
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If your actions inspire others to dream more, learn more, do more and become more, you are a leader.

-- John Quincy Adams



NEW FEATURE:  Leadership Book of the Month
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Each month, we'll highlight one of our favorite leadership books.  Our July book is:

PRIMAL LEADERSHIP:  REALIZING THE POWER OF EMOTIONAL INTELLIGENCE, by Daniel Goleman, Annie McKee, and Richard E. Boyatzis

The authors argue that a leader's emotions are contagious.  If a leader resonates energy and enthusiasm, an organization thrives; if a leader spreads negativity and dissonance, it flounders.  This breakthrough concept charges leaders with driving emotions in the right direction to have a postive impact on earnings or strategy.  (from the book jacket)

To order this book from Amazon.com, CLICK HERE!